Technology, flexibility, and innovation are the values that stand in the base of the Italian furniture brand Alias, established in 1979 near Bergamo, Italy and now with over 1500 branches in 50 countries. The company stand for sustainability aimed to answer contemporary needs and is divided to a few sectors of furniture collections made for living and work spaces or outdoor furniture. Their collections speak in a minimalist, clean language and their products are fruitful collaborations with leading designers, highlighting advanced materials and technologies as well as experimental designs meant to promote innovation. The list of the collaborating designers is long and impressive, including some of the finest names in the industry such as Alberto Meda, Michele Di Lucci, Jasper Morrison, Sou Fujimoto, Oki Sato, Ron Gilad, and many others. One of their most iconic designs is the Spaghetti chair designed by Giandomenico BelutiI, a chair that became a symbol of modern design and was the first of the brand’s collection to join the MOMA Museum permeant exhibit. Another chair that gained fame is the Laleggera 304, designed by Riccardo Blumer in 1998. The chair which won a swiss design award when it was first introduced, continued to win the prestige golden campus award in Italy and was also chosen to join the MOMA museum collection and the Pompidou center collection.