This brand brings design with humor, a bit of tongue in cheek that is meant to prevent boredom and challenges the static and known in the design world It also offers a different kind of aesthetics – colorful, flexible, practical and graceful with a bit of a surprising twist. The brand is very much connected to the now and to the contemporary outlook of things and so being versatile and dynamic is very much part of its DNA. Some of the items are changeable – a sofa turns into a bed, a seat into a sofa, a chair that changes its skin with a light gesture and more. It challenges ideas of shape while maintaining perfect proportional dimensions. Their items are characterized in the ease of moving it from one spot to the other, in comfort and convenience as well as the agronomic research that highlights comfortable-to-use items with innovative materials and technology-driven design beyond its beauty. It’s a young thinking brand with fresh aesthetics but also a very practical one that is excellent to use in smaller spaces. Some of the leading designers with the brand are Vico Magestrati, Giulio Manzoni, Matalli Creset – all considered top, forward thinking designers.