The brand’s journey started in 2006 by Henrik Marstrand in Denemark, a sustainable-philosophic-humane brand that also connects to the name of the brand, meaning “Mother” in Latin. The name’s meaning comes to remind everyone the small sacrifices one need to make in order to make sure mother earth is taken care of and the challenges it holds. The vision of the brand is to create beautiful, quality items while maintaining business ethical code and environmentally-friendly manufacturing methods, including traditional hand craft. The brand aspires to prevent and minimize any non-environmental elements in the production, and designing long-lasting items in an ethical process, items that the buyers will appreciate and get inspired by. The brand’s passionate about using natural materials such as wood and is known for using unique textures. The furniture and lighting fixtures are all designed by a network of young, fresh designers collaborating with skilled craftsmen. The brand also researches traditional and contemporary techniques on the search for ecological methods of production.