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The leading brand has started as a small company that is based on crafters – a typical Italian model from the 1950’s. But even as a small company it was open to new ideas. With the years, it turned into an iconic brand with break-throughs in the international community. Today. the brand is run by the second generation of the family – Roberto Moroso, the CEO and Patricia Moroso, the art director that enjoys plenty of credit for the brand’s success and status. After the second world war, when the motto in Italy was “just do what you can and do it good”, Patricia predicted trends and executed her vision of combining industrial manufacturing with handmade sewing and craft, a combination that was meant to create unique items that touches the worlds of fashion, industrial design, and contemporary art. The concept of original collections with unique pieces mixes together talents of master artisans in their field, creative designers, top quality materials and a high level of attention for details. The brand is collaborating with Diesel company for the last couple of years, creating collections of design items aimed for a relaxed, a-formal lifestyle that doesn’t compromise quality, showcasing modern design with pure, precise lines.