BENJAMIN HUBERT
Benjamin Hubert was first recognized in the international design field in 2008 when he won the 100% Design award in London for the young and promising designer. He was born in 1984, graduated from Loughborough University in Lancashire region for Industrial Design in 2006 and three years later started its own independent studio under his own name. He started his way in designing light fixtures and expended his work to furniture design and industrial objects. As an innovation and research enthusiast, he strongly believes in sustainability and holds a pragmatic set of beliefs claiming design should always deliver a new solution. His work moto is “Material driven. Processed. Industrial Design” meaning aesthetic aspects alone are not enough to create design – objects should have an added value, an ergonomic efficiency of some sort, a smarter use of material or improvement of the design process, a financial value or a value to the environment. His innovative approach is also a part of his own personal development, in 2015 he decided to re-brand his studio and name it Layers, operating in an experimental-humane-emotional approach that puts people in the front and attempts to re-define different lifestyles and turn life into a more democratic, more accessible existence and match it to an everchanging reality that keeps changing on a tech-digital-online dimensions. His new moto after the rebranding is “experience driven design”, a method that views design as means to create change in current life conceptions. In the same time, Hubert doesn’t neglect completely the design of objects that he calls “Beautiful things” but in the current state of the studio, this kind of design for aesthetics only take 20% of the volume of his work. His body of work from the days of Benjamin Hubert Studio includes a variety of light fixatures and furniture and his latest works out of the 20% he allows for “ordinary design” has his unique signature on it. For example: Couches that use as less material as possible or an architype of a couch design for Morso company that examines the limitations of digital 3D knitting. The couch is made from recycled nylon with no stiches and its manufacturing doesn’t involve any waste of material and limits human intervention.
BENJAMIN HUBERT
Benjamin Hubert was first recognized in the international design field in 2008 when he won the 100% Design award in London for the young and promising designer. He was born in 1984, graduated from Loughborough University in Lancashire region for Industrial Design in 2006 and three years later started its own independent studio under his own name. He started his way in designing light fixtures and expended his work to furniture design and industrial objects. As an innovation and research enthusiast, he strongly believes in sustainability and holds a pragmatic set of beliefs claiming design should always deliver a new solution. His work moto is “Material driven. Processed. Industrial Design” meaning aesthetic aspects alone are not enough to create design – objects should have an added value, an ergonomic efficiency of some sort, a smarter use of material or improvement of the design process, a financial value or a value to the environment. His innovative approach is also a part of his own personal development, in 2015 he decided to re-brand his studio and name it Layers, operating in an experimental-humane-emotional approach that puts people in the front and attempts to re-define different lifestyles and turn life into a more democratic, more accessible existence and match it to an everchanging reality that keeps changing on a tech-digital-online dimensions. His new moto after the rebranding is “experience driven design”, a method that views design as means to create change in current life conceptions. In the same time, Hubert doesn’t neglect completely the design of objects that he calls “Beautiful things” but in the current state of the studio, this kind of design for aesthetics only take 20% of the volume of his work. His body of work from the days of Benjamin Hubert Studio includes a variety of light fixatures and furniture and his latest works out of the 20% he allows for “ordinary design” has his unique signature on it. For example: Couches that use as less material as possible or an architype of a couch design for Morso company that examines the limitations of digital 3D knitting. The couch is made from recycled nylon with no stiches and its manufacturing doesn’t involve any waste of material and limits human intervention.
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